The name is ÂKanimozhiÂ
- IndiaGlitz, [Thursday,April 22 2010]
The very mention of the name ÂKanimozhi is enough to create waves in Tamil Nadu. And producer T Siva and debutant director Sripathi Rangasami, who have named their film after the Chief MinisterÂs daughter, utilisied it properly to market their product.
At first, there were teaser ads in newspapers, which had nothing but the name ÂKanimozhiÂ, in the back drop of the rising sun (the ruling DMKÂs symbol) and a chair and a table (apparently denoting Âseat of powerÂ).
Then there were posters on the walls of Chennai, which again had the name in bold letters. The air was cleared only after some days that it was a teaser to a forthcoming film starring Jai, produced by Siva of Amma Creations.
Directed by Sripathi, a former associate of Venkat Prabhu, the movie has Shazahn Padamsee as heroine. She has acted opposite Ranbir Kapoor in the recent Hindi release ÂRocket SinghÂ. Satheesh Chakravarthy is scoring the music, while Chidambaram is wielding the camera for ÂKanimozhiÂ.
Interestingly, the first thing Siva and Sripathi did after they decided to name their film ÂKanimozhi was to call the Rajya Sabha member to narrate the storyline. Only after the Chief MinisterÂs poet daughter said she did not have any objection with the filmÂs title, an official announcement was made in the media.
ÂShe was very impressed by the script and expressed happiness that such films are a rarity in Tamil cinema. The movie has no politics in it, but a beautiful story, says Sripathi.
Watch Now - 'Kanimozhi' Movie Launch